5 Perspectives of Private Money Loans

During these difficult times many borrowers are searching for one simple valuable asset; liquidity – as the old saying goes “Cash is King”. I good description of a strong Private Money borrower is simply, “Real Estate Rich but Cash Poor”. Resolve Lending, Inc. is dedicated providing the best options available for your Private Money borrowers.

Here are 5 Perspectives of often misunderstood Private Money Loans.

1. It’s not “Hard Money” any longer but “Easier Money” loans. We have seen a great amount of well qualified borrowers be turn down for commercial loans or investment properties after six months of underwriting, only to be underwritten at Resolve Lending, Inc. with a few hours.

2. Private Lending is focused upon the “business opportunity of the borrower and the assets they currently have, then matching a rate program and payment schedule which makes sense.

3. I always end my introductory conversation concerning Private Lending with; “yes the rates are marginally higher, but your other options are “do nothing or go find a partner, your new partners rate will be 50% of your equity.” – that is a good perspective of the Private Lending value.

4. We are not here to burn bridges with referral partners or borrowers; but to provide a ‘vehicle of liquidity’ and lasting trust with both referral partner and borrower.

5. Private Money Loans can be a valuable tool for both the referral partner and their borrower to continue to grow your business and keep valuable borrowers from running to your competition.

Resolve Lending, is looking for commercial equity lending opportunities – that just make good sense to everyone. Call me anytime to discuss our innovative and personal approach to private lending, Inc.